Public Private Partnership: Organisation Seeks Kano Govt's Partnership To Reposition Kannywood Industry

Posted by:Abubakar Dundu

Public Private Partnership: Organisation Seeks Kano Govt's Partnership To Reposition Kannywood Industry 

Concerned by the increasing loss of revenue by the Kannywood industry due to improper structure caused by the inaction of the industry practitioners and other stakeholders, CREDENCE Capital & Advisory, offers to partner with Kano state government to reposition the industry. 

 The Group Managing Director of the organisation, Dr Charles A. Kachill was speaking at a presentation to the State Executive Council meeting yesterday Wednesday, at Africa House, Government House, Kano,

Dr. Charles explained that "Kannywood is worth over $800m industry. But it is not structured in such a way that it can benefit from many interventions in place from the federal government and other foreign bodies. It is therefore pertinent to make it look more serious."

He reminded that, "We are talking of 2 Million employable youth in the industry. We have producers, directors, actors/actresses, script writers, marketers, distributors, camera men, cinema owners, among many others."

The GMD briefed the Council that they (CREDENCE) wanted to be the primary promoters in the industry while the government could drive the process and be the enabler.

He further observed that the need for improving the entertainment industry, which is necessary, would augur well for the state, particularly in the area of internal revenue drive.

CREDENCE proposes for a limited liability company that is promoted and driven by the state government, where interventions could reach the Kannywood industry with all perfection.

After the presentation, governor Ganduje hinted that the Council would look into the proposal and come up with a  position. It is noteworthy to also understand that, public private partnership is one of the main thrust of the administration's policy.